Blogs can be used in a variety of ways such as personal, career, and professional portfolios. In the career fields, blogs can be used for training content, marketing, and to build up a company profile in a positive way. The company monitors and has full control of the traffic view and exposure to the blog. Blogs provide another platform for presentations, training content, or professional messages to be distributed between targeted towards a specific message. 

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       When hosting the blog platform, the individual monitor or company has to maintain and structure the purpose of the blog. Companies can utilize the blog forums as knowledge platforms to present research or content to support current training. There are many free sites to create a blog. The blog is mainly written on-screen content, however can provide visual graphics and video resources to support content. The monitor must stay consistent with updates and maintenance of blog site.